TIREFLYS® ACTS OUT IN ACTION SPORTS INDUSTRY

Shedding light on the underground skateboard scene, with a new light-up riser is just the beginning as Tireflys® takes the action sports industry by storm. The Tireflys® creative team is along for the ride offering up a range of products starting with light-up risers, light-up freestyle pegs and light-up pucks.

Made up of self-expression and competitive edge, the skateboard culture has demonstrated an explosive growth pattern. According to researchers with American Sports Data well over 12-million Americans ride skateboards, up 60-percent from just a few years ago. It's primarily a young crowd hungry for new technology with a desire to showcase their athletic ability as a mixture of physical strength and visual artistry. Tireflys® appeals to that culture. Its new accessories give riders a medium to stand out among their peers with light. “When you watch these kids ride the pipe you can actually see the trail of light they leave behind. It’s awesome,” says Tireflys® owner, Jake Barber.

In chorus with the Tireflys® Light-Up Risers, Tireflys® Freestyle Pegs kick-it up a notch as riders trick and trade back wheel style. The motion activated light gives dimension to the air-borne art of landing a stunt. Designed with chrome plated steel and an internal light source, Tireflys® Light-up Freestyle Pegs have the potential to really change the dynamics of the industry that has yet to introduce light as a source of inspiration for riders. “There really is no saying what types of new tricks can develop from this light source”, Tireflys® owner, Russell Rothan says. “It will be exciting to see.”

Tireflys® Light-Up Pucks are multi-purpose and functional in almost all disciplines of action sports. Its circular shape has clean lines that house an ultra bright fluorescent light. Imagination dictates the puck’s many uses for adrenaline seekers. Fastened onto a helmet, the light-up puck adds style and illumination to protective head-wear. Attached to the underbelly of a skateboard it serves a function similar to the Tireflys® Light-Up Riser. A bonus bracket included in the packaging allows users to outfit the handle bars of scooters and bicycles with light.

You can buy product at Tireflys.com or at area retailers Target® and Wal-Mart®.

Contact Information:

Dale Mitchell
Media Specialist
dmitchell@tireflys.com
(T)804-335-1000 ext. 465
(F)866-276-0734